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Stavros Andreadis, Chairman, Association of Greek Tourist Enterprises (SETE)
Born in 1947 in Thessaloniki, Stavros Andreadis was Vice-Chairman of SETE between 1993 and April 2001. Stavros has been Chairman of SETE since 2001 and Chairman of Sani SA (Sani Beach Holiday Resort) since 1993. About the Association of Greek Tourist Enterprises (SETE)
SETE's purpose and aims The Association of Greek Tourist Enterprises (SETE)'s basic purpose is the continuous quality improvement and increase of the competitiveness of Greek Tourism through public-private sectoral partnerships. SETE's activities The Association's basic activities include: tourism policy initiatives and the expedition of missions to promote these policies on governmental level; the submission of proposals for tourism development related issues; the support of positions and the intercommunication of the Association's views to whoever might play a pivotal role on the tourism decision making level: the creation of partnerships between the private and public tourism sectors.
Greek tourism 2010: Strategy and goals A study by the Association of Greek Tourist Enterprises The Association of Greek Tourist Enterprises (SETE), in its study Greek Tourism 2010: Strategy and Goals, published in 2002, argued that by the end of the decade the Greek tourist industry should be targeting 19.4 million arrivals and receipts of USD 15 billion -- respectively increases of 32% and 48.5%. Such growth would only marginally increase Greece's share in the European market share from 3% in 2000 to 3.68% in 2010 and in the world from 1.87% to 1.92%. With a rising tendency for short-duration holidays, and given the time-distance disadvantage of Greece from the main tourist generating-countries, the average length of stay, should remain at today's level of 10 days. To support such growth, the study argued, the sector would have to invest in 128,000 new hotel beds, which will contribute to the improvement in quality of Greek hotels, and increase its stock of up-market ancillary services to 45 golf courses, 15 autonomous conference/congress centres, 24 thalassotherapy centres and 42 marinas. "These goals," the study concluded, "are ambitious but not unattainable" -- particularly in light of the potential legacy of the Athens 2004 Olympic Games. Attracting tourists with a higher income level is expected to raise per capita expenditure from USD 737 in 2000 to USD 773 in 2010. These goals are attainable only in case Greece moves immediately towards the development of a series of supportive tourist infrastructure, which will benefit the development of special forms of tourism and will smoothen the intense seasonality that characterises the demand for Greece. Improvement of the investment climate, through substantial amendments and simplification of Greece's Development Law, attracting foreign investments, continuous renovations to all tourist enterprises, intensity of promotion of Greek tourism, all in connection with the Olympic Games in 2004, are the main strategic axes, to realise these goals, with of course, the constant dedication to quality and more value for money. If you wish to receive SETE's entire 32-page report titled "Greek Tourism 2010: Strategies and Goals" (Zipped 1.76 MB Word document), please contact us.
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