Dr. Falk Billion, independent golf course appraiser, to deliver speech and sit on expert panel at the 2003 European GOLF Investment and Real Estate Conference

September 23, 2003 -- Dr. Falk Billion, an independent golf course appraiser based in Munich, Germany, will deliver a speech titled 'Key Factors For Successful Golf Course Business' at the 2003 European GOLF Investment and Real Estate Conference & Exhibition in Athens on November 29, 2003.

Falk, who is co-founder of the German Golf Course Owners Association, will also moderate the 'Effective Golf Course Management: Creating the Most Value for Owners and Investors in Europe' panel on Saturday, November 29.

"Golf business is people business," says Falk. "You need to know the market and to keep the golfing customer satisfied in order to make your golf course profitable. The 2003 European GOLF Investment and Real Estate Conference & Exhibition in Athens is THE meeting place decision-makers in the European golf industry cannot afford to miss."

'Key Factors For Successful Golf Course Business'
A brief outline of Falk's speech

Some golf courses are most profitable, others are far from making any money at all. Studies say, and reality proves, that a high percentage of European golf courses are in financial trouble. Several golf course operations went bankrupt during the past years or were subject to takeovers.

In his speech, Falk will closely examine the key factors determining the business success of all golf courses:

1. Location (accessibility, site, catchment area, competition, etc.)
2. Product (philosophy, design, construction standards, maintenance, etc.)
3. Management (owner, operator, finance, business administration, marketing, etc.)

Career summary

Born in 1949, Dr. Falk Billion is an independent golf course appraiser based in Munich, Germany. A geographer by training (PhD in 1975), he initially worked in leisure research, planning of recreational facilities, and sports management. From 1985 on, he has been working in the world of golf. After positions as Managing Director of the German Golf Association and CEO of a German golf course development company, he established his office in 1991.

To date, Falk has completed some 380 reports on a great variety of business aspects of the golf course industry for over 200 clients in Germany and in other European countries (golf course owners and operators, land owners, investors, banks, public authorities, law courts, insurance companies, etc.).

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