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Keith Haslam, Operations Director, PGA Golf Management, joins INVgolf Investment Forum 2005 Steering Committee

Keith Haslam

FOR IMMEDIATE RELEASE

February 14, 2005 -- Keith Haslam, Operations Director, PGA Golf Management, has accepted to join the Steering Committee of the INVgolf Investment Forum 2005, to be held in Belek, Antalya, Turkey, April 22 & 23, 2005. This international Steering Committee consists of respected members of the hospitality, leisure, golf and real estate industries with hands-on experience in the EMEA (Europe, Middle East and Africa) region and Eurasia as well as Peter Michel Heilmann, Founder & Director, INVgolf.

Keith will also be one of the two top experts leading the 'Presidential Debate on Managing Golf' on April 22. Proposed topics on the agenda include:

  • Why maintain the golf course at the original level after the houses are sold?

  • Why hire a golf management company?

  • Should the golf industry follow the airliners with (last minute) discounts?

  • Environmentally sustainable golf developments - a responsibility of the industry?

  • Does the current structure in golf fit the future growth?

  • Is it wise to deal with intermediates / green fee brokers?

"A quality conference focusing on the commercial and investment aspects of the golf development, management and resort industry is long overdue in Europe, the Middle East and Africa," says Keith Haslam. "The calibre of speakers, panellists, Steering Committee members and anticipated attendees suggest that the INVgolf Investment Forum 2005 will deliver this."

Career summary

Keith has ten years experience of operational golf management and management consultancy. He worked on the pre-opening management activities at Riffa Golf Club in Bahrain and at Aphrodite Hills Golf Club in Cyprus. PGA Golf Management aims to become one of Europe's leading providers of golf management services to course owners and developers.

Keith joined PGA Golf Management in July 2003 and as the Operations Director is responsible for managing the portfolio of contracts PGA Golf Management have secured, as well as supporting business development.

Keith has always worked within the golf management industry having over 12 years of experience. After graduating with an honours degree in Leisure & Tourism Management from Sheffield Hallam University, he completed one of the first Golf Management Training Programmes, created by Gleneagles Golf Developments, Scotland.

Following a period within the golf operations at Gleneagles, a 5 Red Star Resort in Scotland, Keith moved to Gleneagles Golf Developments, providing management and consultancy services to third party golf properties and clients from around the world.

Assignments included:

  • Business Planning, Pre and Post Opening Management - Riffa Golf Club, State of Bahrain

  • Management Consultancy - Powerscourt Golf Club, Ireland

  • Business Audit & Strategy Implementation - Fancourt Golf & Country Club Estate, South Africa

  • Business Audit & Strategy - Le Meridien Algarve Golf Properties

  • Feasibility Studies - Playa Mujeres Resort, Cancun, Mexico

  • Feasibility Work - Cuba

  • Event Management - McDonald's WPGA Championship of Europe and Gleneagles SPGA Championship

Whilst at a brief period with a leisure and hospitality management company, Keith provided extensive management consultancy to the developers of the Aphrodite Hills Resort in Cyprus.

It is this wide range of experience and assignments that has provided Keith with an extensive knowledge of the golf management industry and led to him joining PGA Golf Management in 2003.

PGA Golf Management is part of the commercial division of the PGA of Great Britain & Ireland, specialising in the management and marketing of golf properties for owners and developers. PGA Golf Management currently have contracts in the Middle East, Spain, France and a new EUR 200 million golf resort development, Kinsale Harbour Resort, in Kinsale, Ireland.

Further information

For further information, please contact:

Peter Michel Heilmann
Founder & Director, INVgolf
Member of the Steering Committee,
INVgolf Investment Forum 2005

E-mail: info@invgr.com
URL: http://www.invgolf.com/
Tel.: +30 699 272 4102

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