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Is GOLF the answer to Greece's quest for year-around tourism? ...upcoming GOLF investment conference in Athens to answer this question: YES! October 27th, 2003 -- In a country with four distinct seasons ranging from sunny and hot, to cold, wet and windy, namely The United States, there are over 20,000 GOLF courses. This amounts to nearly half of all the GOLF courses throughout the entire world! In Greece, a country known for its spectacular weather as well as seasonal changes, there are only 6 GOLF courses. Two thousand GOLF courses are coming on stream annually around the world. Only ten are in planning or actually under construction in Greece. In Spain, the GOLF tourism industry generates around $3 billion dollars annually, (and Portugal is fast nipping at its heels). In Greece, GOLF tourism isn't even on the radar screen!
All this is about to change with the organisation of an exciting conference and exhibition in Athens this November: The 2003 GOLF Investment and Real Estate Conference & Exhibition, November 28th & 29th, 2003 at the Athenaeum InterContinental Hotel. Organized in cooperation with The U.S. Commercial Service at the U.S. Embassy in Athens, the Conference will feature a U.S. Exhibition Pavilion and one-on-one MatchMaking appointments for American firms seeking Greek and regional partners, agents and distributors. The event will focus on all aspects of GOLF and tourism real estate, resort and multi-use development, including all related products, equipment, services and technologies required for tourism infrastructure expansion. It is intended for designers, planners, manufacturers, equipment and service suppliers as well as management companies and resort operators from the world's leading companies in the hospitality and leisure industry. Nearly a dozen top industry leaders from U.S. firms have already signed up as speakers and participants. Moreover, many investors, political and business representatives and leisure and hospitality decision-makers from throughout the EU and the virtually untapped surrounding markets of central and eastern Europe and the Mediterranean rim are expected to attend. Clearly, GOLF tourism can act as a catalyst to help Greece extend its current 6-month tourist season all year-around. Events such as the upcoming GOLF investment conference will focus attention on a wide variety of tourism infrastructure development and upgrade business opportunities. Such business development projects can make Greece competitive for its share of European and world-wide year-around tourism. For information on The 2003 GOLF Investment and Real Estate Conference & Exhibition, contact the event organiser: INV International Ltd. (Mr. Peter M. Heilmann, tel.: +30 210 625 1739 or +30 210 620 1441). U.S. companies, or their Greek, EU or regional agents, partners or distributors are invited to contact The U.S. Commercial Service at the U.S. Embassy: Ms.
Irene Ralli
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